Do you know, In 2024, shoppers across Europe spent nearly 74.78 billion British pounds on Christmas gifts, according to Statista. Stores had a busy season at that time, but many retailers noticed a common problem that once the holidays ended, customers didn’t return. This usually happens because holiday shoppers remember the occasion, not the store. They buy a gift, move on, and have no strong reason to come back. The products felt ordinary, the prices were not memorable, or the overall experience did not stand out. This is where smart procurement makes a real difference. Choosing the right wholesale Christmas gift supplier helps turn seasonal buyers into repeat customers. The way you select your wholesale Christmas gifts, the suppliers you work with, how early you stock, and the mix of products you offer all play a role in whether shoppers remember your store after December.
When your Christmas range is affordable, good quality, and sourced from trusted wholesale suppliers, customers associate your store with value and reliability. That is what brings them back for birthdays, celebrations, and future seasonal shopping.
In this blog, we look at what shoppers are choosing, how retailers can plan their Christmas sourcing better, and how the right wholesale Christmas gifts can help you turn one-time holiday buyers into long-term customers.
What the Numbers Say About Christmas Spending in Europe
Since Christmas spending is still strong, retailers need to plan their procurement with the right data. So we discussed earlier that Europeans spent about 74.78 billion British pounds on Christmas gifts in 2024. It’s a clear sign that people still love celebrating, even with higher prices.
The PwC Holiday Outlook 2024 reports that shoppers across Europe now prefer meaningful and affordable gifts instead of expensive ones, due to inflation. The point here for retailers is to understand emotions and values of customers rather than just profit. This also means stocking wholesale Christmas products that offer value, variety, and good margins.
| Tip: Customers don’t stop spending at Christmas; they just spend smarter. |
Another important point is how customers compare options. A Deloitte survey shows that almost 65% of buyers check prices online before they shop, and more than half choose stores that bring value, quality, and a good product mix. This is where your procurement choices matter. If your store sources affordable and good quality wholesale Christmas gifts, you are already ahead of those who rely only on seasonal walk ins.
Trends are also shifting toward sustainability. Many shoppers want eco friendly wrapping, reusable packaging, and natural gift items. Countries like Germany and the Netherlands show a strong demand for eco-conscious Christmas products.
Another smart move is using your last year’s data. If certain gift baskets or toys sold out early, it is a clear sign that your customers loved them. This year, you can double your order, plan delivery timelines, and secure those items early from verified wholesale suppliers.
If you want to find these marketplaces online, then you can try thokmandee. It’s a B2B wholesale marketplace made to support small and medium size businesses in Europe. Not only this, but thokmandee also helps retailers to find trending categories across EU, so you can plan accordingly and avoid any delay.
Christmas Spending in europe
what retailers should know in 2025
Based on Statista, PWC, and Deloitte Insight
€73 Billion
spent on Christmas gifts in 2024 (Statista)
Europe still Celebrates big
but spends smarter.
Shopper Mindset
Meaningful > Expensive
60%
Choose Meaningful
& Affordable Gifts
40%
Choose Luxury /
& Branded Gifts
Smarter Shopping
behavior
65%
of shoppers
compare prices
online
52%
prefer stores
offering both value
+ variety
Eco-friendly
gift rise
Germany & Natherlands
lead eco-friendly gifting trends
smart stocking
decisions
start
shopping
early
start shopping early
These trends show why choosing the right wholesale Christmas gifts matters for your long-term customer loyalty. But it’s not beneficial without learning why you have to choose the right wholesale christmas gifts to increase your sales.
Why Choosing the Right Wholesale Christmas Gifts Matters
Selecting the right Christmas inventory is not just about meeting seasonal demand. It directly impacts customer perception, repeat purchases, and overall brand trust. In peak events like Christmas, retailers need products that deliver both quality and value.
Working with verified Christmas gift wholesale suppliers makes sure you receive consistent stock, stable pricing, and reliable delivery schedules. This also reduces procurement risks and keeps your shelves ready for high-traffic periods.
When customers see that your store offers well-made, affordable gifts, they return for future occasions because shoppers remain loyal to retailers who maintain product quality and assortment throughout the year. Wholesale sourcing helps you achieve this consistency by providing dependable supply and better margins.
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Wholesale Christmas Gifts That Resonate with Different Audiences
Retailers serve diverse customer groups, and each requires a different merchandising approach. The advantage of sourcing wholesale Christmas gifts is that you can meet multiple buyer needs without increasing procurement complexity.
For Corporate Clients and Employees
Corporate buyers look for attractive, reasonable, and well presented items that communicate appreciation but stay within budget. High volume favourites include desk accessories, branded mugs, calendars, small food hampers, and ready to gift sets. Wholesale orders with optional custom packaging help businesses save time during peak season and streamline their internal gifting process.
Retailers targeting corporate demand can benefit from working with wholesalers who offer pre packed and consistent quality gift bundles suitable for different price ranges.
For Families and Friends
When stocking gifts for households, focus on products that bring enjoyment and emotional value. Toys, candles, fragrances, festive snacks, and seasonal décor remain reliable picks. Parents typically start shopping early to avoid holiday rush, so securing wholesale Christmas gifts for kids and families by early Q4 helps capture advance buyers.
For Everyday Shoppers and Resellers
If your customer base includes resellers, discount shoppers, or high footfall buyers, prioritise low cost and fast moving items. Wholesale Christmas gifts for resale such as decorative accessories, chocolates, novelty items, and gift boxes under €20 tend to move quickly and work well for impulse purchases. These products help retailers maintain attractive price points while providing healthy margins.
Top Wholesale Christmas Gift Categories That Always Sell
Some items never go out of style. These categories perform well across the EU countries:
Gift Baskets: Versatile, easy to customize, and perfect for last-minute shoppers.
Toys: Stock wholesale Christmas toys early to meet demand.
Gift Bags and Wrapping Supplies usually increase total sales. When customers buy wholesale Christmas gift bags, they tend to pick more gifts too.
How to Choose the Right Christmas Gifts Wholesale Suppliers
Selecting the right Christmas gifts wholesale suppliers is not only about finding the lowest price. For retailers and procurement teams, long-term value comes from supplier reliability, product quality, and consistent fulfilment throughout the peak season.
Verify Supplier Credibility
Before committing to wholesale orders, always assess the supplier’s legitimacy and operational stability. Retailers in the EU can quickly verify company information through the EU Business Register, which helps confirm business identity, registration status, and compliance. This reduces the risk of delays, counterfeit products, or unreliable fulfilment partners during high-demand months.
Compare Pricing and Minimum Orders
Wholesale pricing structures vary. Some suppliers offer stronger discounts on high-volume orders, while others support small mixed batches that allow flexible stocking. Choose according to your forecasted demand, sales velocity, and available storage. This also make sure that you have healthy profit margins without overstocking or tying up unnecessary cash flow during the holiday season.
Tips to Increase Repeat Customers Using Wholesale Christmas Gifts
Once your holiday stock is ready, the next step is working on customer retention. Small operational changes can help you turn seasonal shoppers into long-term buyers.
Offer Small Thank You Gifts
Adding a low-cost Christmas candy pack or a small festive item to larger orders creates a positive buying experience. These gestures build recall and help you maintain strong customer relationships.
Create a Loyalty Program
Introduce a simple loyalty system, either digital or card based, to reward repeat buyers. Even straightforward incentives such as points, discounts, or early access encourage customers to return during the holiday period and beyond.
Bundle Deals
Bundle your cheapest wholesale Christmas gifts with popular add ons such as candles, gift bags, or wrapping paper. Bundles help increase average order value and offer more convenience to buyers.
Ask for Feedback
Collect feedback at checkout or through a short message. Understanding what customers liked or did not find helps you plan a stronger and more competitive Christmas collection for the next season.
Packaging and Presentation Matter
Shoppers often buy products based on how products look on the shelf. Clean, simple, and eco friendly packaging makes even low cost items feel higher value. Festive colors and neat presentation help your Christmas stock stand out and push faster sales.
Smart Marketing and Display Strategies for Retailers
Your store layout can directly impact sales. Place small Christmas gifts near checkout counters to encourage impulse buying. Use clear signs such as “Best Gifts Under €20” or “Office Secret Santa Picks” so buyers can make quick decisions without confusion.
You can also participate in local markets or community fairs to display your Christmas gift range. Meeting customers face to face builds trust and helps them remember your store.
Build Loyalty with thokmandee
Holiday sales are not only about moving stock. They are also about building long term relationships. When customers find a store that saves them time, offers good prices, and provides reliable seasonal products, they come back every year.
With trusted suppliers, trending wholesale Christmas gifts, and thoughtful packaging, you can turn first-time shoppers into long-lasting loyal customers.
thokmandee makes this easier. It connects retailers with verified wholesale suppliers, helps you get your stock on time, and offers you thokmandeepay*, our BNPL option for small and medium businesses.
You can order what you need now and pay later so you can focus on packaging, marketing, and serving your customers. Eligible buyers can use thokmandeepay with terms and conditions applying. This keeps cash flow smooth and makes sure your business is ready for busy holiday seasons without facing any financial restraint.
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Frequently Asked Questions (FAQs)
