Digital Marketing Specialist
B2B Multi-vendor Wholesale Marketplace - European Market
FULL-TIME
Onsite/Lahore
Careers / Job Opening
Thokmandee is a fast-growing multi vendor wholesale marketplace, and we’re looking for a creative and data-driven Digital Marketing Specialist to join our Lahore office. The ideal candidate will have hands-on experience in managing digital marketing campaigns across multiple channels and a passion for driving growth through innovative online strategies.
Key Responsibilities:
- ● Plan, execute, and optimize online marketing campaigns across platforms like Google, Facebook, Instagram, and other digital media channels.
- ● Develop and implement strategies to drive online traffic to Thokmandee’s marketplace and improve brand visibility.
- ● Manage and optimize Google Ads campaigns for maximum ROI.
- ● Collaborate with content creators to develop engaging and relevant content that resonates with target audiences.
- ● Familiarity with CRM systems and digital marketing tools.
- ● Ensure consistent branding across all online channels, including website, blogs, email, and social media.
- ● Manage and optimize campaigns across social media platforms (LinkedIn, Meta, Google Ads, YouTube, Tik Tok, etc.) to drive qualified traffic and leads.
- ● Create and schedule engaging posts, stories, and ads tailored to each platform.
- ● Develop and manage newsletters, product promotions, and customer engagement initiatives.
- ● Track, analyse, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other tracking platforms.
- ● Provide actionable insights based on data analysis to improve campaign performance. Work closely with cross-functional teams including sales, content, and operations to ensure alignment with overall business objectives.
- ● Stay up-to-date on industry trends, new tools, and digital marketing best practices to implement innovative strategies.
Qualifications:
- ● Bachelor’s degree in Marketing, Communications, or a related field.
- ● 2+ years of experience in digital marketing, preferably within an e-commerce or marketplace environment.
- ● Strong understanding of SEO, SEM, PPC, and social media advertising.
- ● Proficiency in using digital marketing tools like Google Analytics, Google Ads, Facebook Business Manager, etc.
- ● Excellent written and verbal communication skills.
- ● Analytical mindset with a strong focus on data-driven decision-making. Experience working in the e-commerce b2b industry.
- ● Knowledge of basic graphic design tools like Canva or Adobe Creative Suite, will be a plus.
Why Join Us?
- ● Collaborate with an ambitious team working in a dynamic industry.
- ● Competitive Salary.
- ● Opportunity to perform digital marketing for a rapidly growing e-commerce marketplace in Europe.
Join Thokmandee.com and be part of our exciting journey!
