smöoy

Vendor Biography

Smöoy is a Softy cream franquias s.l trademark which is part, as well, of a conglomerate of companies belonging to the holding called Esitrux.

Smöoy  became market leader just a few years after its creation. Nowadays, ten years after its creation, it has surpassed the 150 stores through the franchise system, over 15 countries,

Smöoy is a modern, innovative brand whose impact is unstoppable.

The flagship is smöoy, leader in frozen yogurt, whose sucess is based on its founders ‘ career path: four siblings who belong to the fourth generation of a family of handmade ice-cream sellers, with 95 years of experience in the market.

What the market is telling us

• Smöoy is a brand recognised as being healthy (92,2%) and high quality (90%). Its customers’ aim is to keep consuming ans the brand level of satisfactiob on a 10-point Likert scale is 9,02.
• 82% of the costumers confirms that they would buy smöoy products at the supermarket.
• Indicators from tendency surveys are foreseeing an increase in the coumption of homemade dessert baking powder (with its complements such as sauces, jams, etc.) and ice cream.